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The rise of home spa and self-care routines

Inline | minute read

In recent years, self-care has become a huge consumer trend, with enormous business potential for the brands ready to tap into it. It’s no surprise – as the world has navigated unprecedented challenges like the pandemic, for many, the need for self-care has now become a priority rather than an indulgence.

The desire to create moments of relaxation and calm amid our busy and often stressful daily lives has driven consumers to seek out new self-care solutions. No longer content with the occasional visit to a spa or beauty salon, people want to integrate self-care into their daily lives and skincare routines in a way that’s simple and accessible. This shift represents a perfect opportunity for brands to innovate and re-evaluate their product offerings to meet these evolving demands.

In this article, we’re exploring the current popular home spa trends and shedding some light onto how brands can respond to this new demand for spa-like home self-care routines.

Replicating spa routines at home

A few factors fuel the evolving trend of replicating spa routines at home. Maybe most crucially is the ongoing cost of living crisis, which has led many consumers to evaluate their expenses. For a growing number of people, the cost of a relaxing spa day is now difficult to justify. People want spa-like experiences that don’t break the bank. That means brands have a unique opportunity to offer high-quality, cost-effective products that give their customers a sense of luxury without the high price tag.

The way brands use ingredients is changing too, as customers become more clued up about the ingredients in their skincare. In the past, high-end spa and salon treatments used products filled with expensive active ingredients and complex formations. These exclusive ingredients are now more accessible than ever to the average person. Brands are catching on that people want spa-quality skincare filled with advanced ingredients that actually work, like acids and retinol. That means they’re increasingly available on the shelves of mainstream high-street shops at a price that’s affordable for the masses.

Customers are more informed than ever about skincare and beauty. The above factors – along with the growing influence of social media and celebrity skincare lines – mean people are now forgoing the spa and embracing complex, multi-step skincare routines in the comfort of their own homes.

Self-care Sunday and current home spa trends

“Self-care Sunday” is the idea of devoting one day a week to well-being. It’s a weekly practice that sees people set time aside on a Sunday to focus on pampering and self-care, like a calming skincare routine or a luxurious soak in the bath. It’s the perfect way for people to prioritise their physical and mental well-being, press pause on the chaos of the week and recharge.

As this practice gains popularity, brands can recognise its significance by developing products that are tailored to enhance people’s “self-care Sunday” routines. This could include:

  • Bath products: Bath bubbles, bath oils and bath salts with relaxing scents elevate the bath experience.

  • Face masks: Sheet masks, clay masks and peel-off masks to hydrate, soothe and detoxify.

  • Skincare sets: Cleansers, toners, serums and moisturisers designed for a thorough and relaxing skincare routine.

  • Haircare products: Shampoo, conditioner, treatments or oils with calming scents for head-to-toe pampering.

  • Body care products: Products like body mists and body butters to promote a full-body spa experience to further boost relaxation.

  • Essential oils: Essential oils that can be used in diffusers, added to baths or applied topically for relaxation and stress relief.

By offering a wide range of pampering products with spa-like scents like lavender, rose, jasmine and eucalyptus, brands can fulfil a growing customer need and show themselves to be responsive and customer-centric – helping to increase brand loyalty and trust.

The rise of cruelty-free body care products for home spa treatments

Another trend we’ve seen emerge in recent years is the demand for cruelty-free body care products for home spa treatments. In today’s eco-conscious world, customers don’t just want quality, they’re also on the lookout for products that align with their ethical values. Cruelty-free body care products mean no animals were harmed or subjected to testing during their creation – it’s more than just a label though, it sends a strong and positive message to customers.

Choosing cruelty-free body care products for home spa treatments aligns with many people’s principles of kindness and compassion. A 2022 report on UK Beauty & Grooming found that the phrase ‘cruelty-free’ is amongst the top three most attractive marketing terms for beauty and grooming products. It’s a philosophy that’s not only kind but can also help boost sales. 

Vegan body care products for home spa treatments

It’s not just cruelty-free products that are on the rise, today’s market is also increasingly interested in vegan body care products for home spa treatments. Vegan products not only ensure no animals are harmed but go a step further by ensuring no animal-derived ingredients are used in their creation. This includes ingredients like lanolin, collagen, keratin, beeswax and honey.

It’s another change that’s driven by the growing ethical values of customers – and it’s happening on a global scale. Studies show that in 2022, the vegan cosmetics industry was valued at £14.31 billion worldwide. Europe is key to this and is alone estimated to be worth £1.81 billion by the year 2028.

It’s clear that vegan cosmetics and body care products for home spa treatments isn’t just a trend. With the UK vegan food market growing at a rate of 9.58%, brands that offer vegan beauty products for a home spa experience have a ready and growing market to cater to. 

Innovation and accessibility for self-care products

The beauty industry is always adapting to evolving trends and consumer demands. Brands that recognise the significance of staying ahead and introducing new products that customers are actively looking for are well-positioned to thrive in this changing landscape.

In today’s market, we’re seeing more and more pioneering products that seek to recreate the spa experience. From LED face masks to at-home micro-needling devices, it’s easier than ever to get professional-level results at home. But these products often come at a high price, and self-care shouldn’t be just for a select few. While innovation drives the industry, making self-care accessible is equally important.

At Inline, we believe in self-care being a practice that everyone should embrace. It’s this vision that drives us towards bringing affordable self-care products to consumers, to ensure that the home spa experience is within reach for everyone. Our contract manufacturing services help with the efficient production of self-care solutions. We can rapidly develop and formulate new products while maintaining the highest standards of quality, so that more people can recreate the spa experience at home – something everyone can benefit from.

Are you a brand in search of the perfect partner? We create high-quality and affordable personal care products driven by current trends. Whether you’re looking for contract manufacturing or white labelling, we’re confident we can help your brand shine. Please get in touch to see what we can do for you.